Simon Daplyn explains how product safety is key to driving business when digitally printing onto food and pharmaceutical products
From the introduction of date coding onto eggs to the digital images adorning today's birthday cakes, printing onto food and pharmaceutical products has long been established and there are now thousands of food and pharmaceutical items printed every day.
Brand identity and differentiation is key to delivering repeat business but protecting your brand by using safe and assured materials in product decoration may be a greater concern.