The tremendous growth of short runs in the packaging market is having an effect om manufacturers of flatbed cutting plotters and their relationship with the printing industry, writes Valiani’s Matteo Muto.
A wide or small format printer can be a huge asset for modern businesses. The main driver behind needing a larger or smaller format printer is being able to print materials that are beyond the capacities of a standard printer. The equipment is useful for printing a variety of media in the visual communication field, e.g. manuals, leaflets, brochures, posters, floor graphics, display racks, advertising banners and signs, right through to architectural projects. If you come up with the idea to produce any of these types of marketing or business materials, chances are you could benefit from investing in a wide or small format printer.