Behind The Badge
With more customers asking about print sustainability, it is important to get up to speed on eco certifications, the most common labels and what they mean, believes Colin Easton.
Year
2020
Company
HP Inc UK Ltd
Author
Colin Easton
Buying a product with a sustainability certification can be great for your business. As well as reducing your environmental impact, and potentially your costs, you can pass that assurance on to your customers. Increasingly, people are looking for ways to be more sustainable, so may choose you over a competitor if you can prove your service ticks more eco boxes. Additionally, some certifications can pave the way to new markets – a badge for clean air quality could help you access the healthcare and education sectors, for example. Each of the main certifications cover different aspects, so it’s important to know what they mean.